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每星期外刊_英文写作-TikTok与Shopify密切合作,增加

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TikTok正式宣布与B2C平台Shopify创建捷伊亚洲地区密切合作方亲密关系,更进一步投资于SNS商务人士。该笔交易意在让Shopify的100数千个店家更容易碰触到TikTok的年青电视广告主,并推升销售。三家公司则表示,密切合作亲密关系最终将扩大到包括其他应用领域内网购等机能。按照密切合作协议,Shopify店家将可透过从Shopify应用领域零售店加装捷伊TikTok渠道应用领域,间接从Shopify中控台创建、运行和强化她们的TikTok网络营销公益活动。加装后,店家将能使用TikTok for Business Adds Manager的主要机能。这些电视广告辅助工具允许店家创建原生植物的、可共享资源的内容,将她们的产品转化成为Feed音频电视广告,从而引起TikTok街道社区的产生共鸣。店家将能针对不同异性恋、年龄、使用者犯罪行为和音频类型的电视广告主。依照店家的商业目标和她们想耗费的金额,公益活动的成本会略有不同。此外,Shopify店家还能加装或相连她们的“TikTok Pixel”,这个辅助工具能帮助她们更容易追踪TikTok电视广告公益活动推动的转化成。目前,B2C能追踪使用者的犯罪行为,如使用者下载她们的网页、在网站上注册、向网购车加进货品、下订货以及完成退款等。


节录写作

TikTok adds in-app shopping, in a partnership with Shopify.

TikTok与Shopify密切合作,减少了应用领域内网购机能。

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TikTok and Shopify, the e-commerce platform, said on Tuesday that they were working together to add the ability for consumers to shop directly in the TikTok app for the first time. TikTok has largely been known as a video app that provides entertainment and memes. Users have not been able to buy products directly in the app, even though TikTok features many influencers who often talk up clothing, makeup and household products. Instead, users have been able to buy goods on TikTok only through ads on the app.

TikTok和电商人士平台Shopify周四则表示,她们已经开始密切合作,首次在TikTok插件中减少消费者间接网购的机能。TikTok在很大程度上是这款提供更多影视娱乐和眼神包的音频应用领域。使用者无法在插件中间接买回产品,尽管TikTok有很多声望人物,她们经常谈及服饰、护肤品和便携产品。相反,使用者只能透过插件上的电视广告在TikTok上买回货品。

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But under the new partnership, Shopify merchants that participate in a pilot program will be able to add a shopping tab to their profiles and link to products within TikTok posts. Shopify said it expected to expand the feature to all of its merchants this fall. TikTok joins Instagram and Facebook in offering in-app shopping, part of a larger shift toward what is known as social commerce — buying products directly within a social media platform — as creators seek out new ways to make money from their audience.

但依照捷伊密切合作亲密关系,参与试点工作项目的Shopify商家将能在她们的facai中加进网购条码,并镜像到TikTok回帖中的产品。Shopify则表示,预计今年春季将把此项机能扩展到所有商家。TikTok加入了Instagram和Facebook的战团,提供更多插件内网购,这是向SNS商务人士的更大转变的一部分,即在SNS媒体平台上间接买回产品,因为造物主们已经开始寻找从她们的观众们身上挣钱的新方法。

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“Social commerce is important because it’s the new town square” where consumers go to find and buy new products, Harley Finkelstein, Shopify’s president, said in an interview. The move into in-app shopping reflects how people already use the app to find products, said Blake Chandlee, TikTok’s president of global business solutions.

Shopify总裁哈利·芬克尔斯坦在接受采访时说,“SNS商务人士很重要,因为它是一个捷伊城市广场”,消费者会在这里寻找和买回新产品。TikTok亚洲地区业务解决方案总裁布莱克·钱德勒则表示,进入应用领域内网购反映了人们已经在使用该应用领域寻找产品。

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今日单词

in-app shopping 应用领域内网购机能;

partnership /ˈpɑːrtnərʃɪp/ n.密切合作亲密关系;

largely/ˈlɑːrdʒli/ adv.很大程度上地;主要地;

be known as 被称为;被认为是;以…著称;

feature /ˈfiːtʃər/ vt.以…为特色;

influencer /ˈɪnfluənsə(r)/ n.(对他人)有声望的人;

talk up 宣扬;热烈地讨论;夸大;

clothing /ˈkloʊðɪŋ/ n.(总称)服饰;

makeup /ˈmeɪˌkʌp/ n.护肤品;

instead /ɪnˈsted/ adv.相反;代替;

goods /ɡʊdz/ n.货品;

merchant /ˈmɜːrtʃənt/ n.商人;(尤指外贸)批发商;

pilot program 试点工作计划,试点工作工程;

tab /tæb/ n.条码;

post /poʊst/ n.回帖;

be expect to do sth. 有望做某事;

shift/ʃɪft/ n.变化;改变;

social commerce SNS商务人士;

seek out 找到;找出;

town square 城市广场;

reflect /rɪˈflekt/ vi.反映;

素材来源

文本选自:The New York Times(纽约时报)

作者:Erin Woo

原文发布时间:25 Aug. 2021

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